There are two key types of writing involved in marketing: copywriting and content writing. Copywriting reveals what your brand is all about while content writing passes information along to the reader. The ultimate objective of copywriting is to sell an idea whereas the ultimate objective of content writing aims to create valuable content to help the audience understand your brand and generate interest.
Both types of writing seek to convert a reader into a sale or a lead and both need to be well written so they engage readers to keep reading.
Copywriting is the art of selling people on an idea, brand or ideology. The best copywriting fuses the products and ideology of a brand together to create branding. Copywriting is advertorial in nature as its intent is to pitch customers to use a brand’s products and/or services.
This form of writing is the glue that ties your marketing plan together. Copy gives your design meaning and lays the foundation for your marketing. Well-written copy enables you to convert more readers into customers both on and offline.
If your collateral can tell a compelling story while convincing customers of the need for your product, there is no limit to the growth your business can experience.
We can copywrite the following for you:
Content writing is different to copywriting. Content writing is about subtly telling your customers about your brand while delivering valuable content.
Content writing needs to either inform, educate or entertain. It needs to have a clear purpose, represent the brand’s voice and be a good read. The best content writing is focused on the quality of the editorial, no matter if it comes from a brand or a publisher.
We can write the following for you: